Pay for what you use
No per-seat licences, no modules you never open. One fixed monthly fee for a service that does exactly what you need – and doesn't get pricier as you grow.
We build the systems your business actually needs – from revenue platforms to AI agents that answer real questions – and run them for you. For less than the off-the-shelf tool you pay for today.
Most companies pay for big platforms and use a fraction of them. The rest is held together with spreadsheets, manual work and integrations someone has to keep alive. For a long time the alternative – building your own – was too expensive and too slow. Not any more.
No per-seat licences, no modules you never open. One fixed monthly fee for a service that does exactly what you need – and doesn't get pricier as you grow.
The system follows how you actually work: your pricing model, your flows, your terminology. No bending the business around someone else's roadmap.
Accounting, sign-in, chat, ticketing and your own databases. A system that talks to the rest, not yet another island.
We develop with AI coding agents. What used to take a team and a year now takes weeks – and is priced accordingly.
Two kinds of system we deliver today. Both built for one specific business, both in daily use.
Contracts, usage, invoices, accounting and profitability in one system – built around your pricing model instead of the other way round.
Stop paying per invoice, per user and per module for a service that never quite fits. And get numbers the whole company can trust.
A Nordic software vendor. The platform replaced an external subscription-billing SaaS. Invoices are now created straight from contracts and measured usage, nothing slips through the cracks, and finance, customer success and management see the same numbers.
Most AI assistants search the documentation and guess the rest. Ours works like your best expert: it looks in your systems, forms hypotheses and tests them against real data before it answers. When the evidence runs out, it says so – and who should take over.
As a support agent it does the first investigation on every ticket. As a Company Brain it answers colleagues' questions about the product, the code and the customers – with the evidence in plain sight.
The same software vendor. Support and developers use the agent every day. Troubleshooting used to depend on a handful of product experts – now every ticket gets their method and their evidence. From first line of code to production in under three months.
The same model works for most things that live in spreadsheets, email threads or an overpriced off-the-shelf tool today. We build it, you pay monthly.
We map the problem, the data and what it costs you today. You get a concrete proposal with scope and monthly cost.
First version in production in weeks, not quarters. You test on real data early and steer what gets built next.
We operate, monitor and keep improving it. You pay a fixed monthly fee, just like any SaaS – except this one is built for you.
There used to be two options: buy off-the-shelf and adapt, or build it yourself and staff up. Now there's a third.
| Aspect | Off-the-shelf SaaS | Build it yourself | #incapp |
|---|---|---|---|
| Fits your process | Partly – you adapt | Yes | Yes |
| Per-user licences | Yes, rising as you grow | No | No |
| Time to production | Days to months | Months to years | Weeks |
| Needs an in-house dev team | No | Yes | No |
| Operations and maintenance | Included | Your responsibility | Included |
| Cost model | Per user and module | Project plus ongoing staff | Fixed monthly fee |
Tell us what you're trying to solve, and we'll give you an honest view of whether a system of your own pays off.